Universal

Okay - so it wasn't a distant location per se.  It was more of an office on the lot at Universal, which explains why I didn't take any photographs of it.  It was unremarkable from all points of view; but, it was our location for the interactive music video I shot recently - "GHOST MAGIC".

Ghost Magic is a promotional music video for singer songwriter Keaton Simons as well as for the CBS series "Ghost Whisperer".

www.gwghostmagic.com  (when the dancing hands glow you can click on them to see more)

The technical execution of the concept required that we shoot against black draperies, and that the subjects be draped in black as well.  One of our biggest challenges was the lack of space where we shot.  We found ourselves fighting low ceilings and close walls.

Still we managed to divide the available space (two rooms) into two sets which enabled us to leap frog back and forth between set ups - allowing us to move quickly and to reduce our wait time.  All in all this allowed us to make our schedule in the very brief time allotted.

The video turned out well - I think the interactive component will become more and more popular as more people turn to their computers and away from their televisions to watch and interact with content.  In time, as popularity grows, the level of interactivity will also grow - allowing the audience more opportunity to determine the content on their screen.

Given more time in both production and in post, the number of interactive buttons and the variety of options available could increase exponentially.  For each click of a link, there could be another camera angle (or sequence of shots) perhaps even another song verse - one that was not included in the traditional linear music video format for time considerations, but which could be easily included in an interactive format that is not limited by timed programming.

I am looking forward to seeing how interactive programming changes what we shoot, how we shoot it and how we watch media.  Will we become more involved with fewer programs?  Will each of us in essence watch or "program" our "own network".  Will this be the ultimateego centric expression of the me generation.  Not content to watch media created for us - but rather only content to create our own media entertainment.